Making kind cosmetics easy to find

Our mission is to make shopping for cruelty-free cosmetics easy and convenient while showcasing the amazing home-grown brands committed to offering ethical options for kind consumers.

Buying cruelty free products can feel challenging when you're faced with researching every single product before buying and contending with misleading claims made by brands that aren't truly cruelty-free. Our aim is to do the research for you and offer you a carefully curated selection of products from cruelty-free brands in one place to take the stress out of shopping ethically.

How we choose our brands:

All of the brands stocked by The Kind Cosmetics Shop have been carefully selected because they offer amazing, effective products which are cruelty-free and vegan. In order to be stocked by The Kind Cosmetics Shop, our brands have confirmed that;

- They do not test their products or individual ingredients on animals at any stage

- The do not hire a third party company to carry out these tests on their behalf

- They do not sell their products in regions where animal testing is required by law

- They are not owned by a parent company that does any of the above

- They will let us know immediately if any of this changes in the future

The Kind Cosmetics Shop only stocks vegan products, however some of the brands we stock also make products that are not suitable for vegans. This is highlighted on each brand profile so that you can make an informed choice about which brands you choose. 

Kind to animals and kind to the planet

As well as our mission to make cruelty-free cosmetics accessible, The Kind Cosmetics Shop strives to be eco-friendly. When you order from us, your products will arrive in environmentally friendly, plastic-free packaging. We use FSC recycled paper and a cartridge-free Epsom EcoTank printer to print our receipts. In order to reduce waste as much as possible, we will reuse the good quality boxes and packing paper that we receive as this is better than putting them in the recycling bin. 

To ensure your products are well protected, we will reuse void filler paper that we have received or use Ecoflo biodegradable packing peanuts. These are manufactured in the UK using GM free starch and are 100% biodegradable.

Committed to being better

As a brand new small business, we are committed to learning more about how we can be an eco-friendly as well as encouraging as many people as possible to choose cosmetics brands that are kind to animals.

Thank you so much for supporting us!